![]() “ Responsive design allows your website to adapt to the device your users are viewing it on. If you don’t know what responsive design is by now, you need to do your homework. Consistent desktop and mobile user experience Pinestreet Presbyterian Church If you ask users to fill out a form, for example, tell them what they will get in return and how you will (or will not) use their information. Some CTAs are self-explanatory, such as a Facebook or Twitter share or “Buy Now” button others might need a little more descriptive help. The CTA should tell users exactly what to do, and what will happen during the engagement. Similar to typography, the size of the CTA has increased dramatically so that every CTA has a distinct presence on the page.Īnd don’t be shy about asking users to do something. Simple buttons, easy-to-use forms and simple navigation elements can help convert visitors into website users or customers.Įvery page should include a clear call to action (CTA) that gives users something to do once they have engaged with the content. The design should lead users to that goal. ![]() Clear call to action Journeys by DesignĮvery website exists for a reason. Use a photo that mirrors the imagery from the video to maintain a consistent user experience. Consider replacing the hero video with an image on smaller devices to speed up load times. The same concept applies to every element in a website hero header, including video. (There’s nothing worse than visiting a website on a mobile device and having to zoom in on everything because the top image maintains the desktop shape and is tiny at the top of the screen.) The content is more engaging and has a custom feel. They ensure that content, including the image and any text or call to action overlays, are readable at every size. Responsive images do something else as well. Responsive images create a highly visual experience to which users respond. Responsive images change shape and aspect ratio based on the device so that the image is sharp, clear and sized proportionately regardless of where the user accesses it. That’s why hero images – the oversized, full-width photos at the top of web pages – are so popular.īut those images have to look just as great on smaller devices as well, making it necessary to use responsive images that scale to the device viewing the website. Users like a large visual display on your website. All content needs to be search engine optimized so users canfind it.Good content connects with users on an emotional level, whether it is encouraging them to read a story or buy a product.Content should be detailed and authoritative.Every element should have the same feel and direct the user on the same experience, such that text and imagery “say” the same thing.Content should be free from spelling or grammatical errors.Meaningful content that establishes a connection with users is useful, timely and helps them solve a problem.From large, clear images and video to words that almost jump off the screen, good content is the foundation of a modern website design. It’s the content that truly makes a website great. With so much to filter through on the web, users need a design element that speaks to them right away. It’s common to see hero text in the 100px range – and that’s a good thing. ![]() Lettering in hero headers and for headline and subheads have increased in size across the board as well. The easier the text is to read, the more likely users are to scan and engage with the content.īody copy isn’t the only place for large, readable typography. All of these factors contribute to readability. Moreover, designers are opting for typefaces with a more uniform stroke width, open bowls and an average x-height. There are more sans serifs in body copy as well, but there’s less of a trend regarding serif versus sans serif. Commonly body text is somewhere around 16px, up from 10px to 12px just a few years ago. Headlines and subheads were proportionately larger, but nothing like what we see today. The result was smaller text, often in serif typefaces, for body copy. In the early days of website design, many of the typography “rules” were carried over from print design. It’s due partially to responsive design – and ensuring typefaces are easy to read across devices – and it’s partially due to a shift in the way designers think about type. Typography sizes have increased pretty dramatically over the past few years on the internet. ![]() (Even if it isn’t, a modern design will give this impression.)Ī modern design will also lend credibility and authority to you as a website owner.īut how does modern website design look? There are a handful of common components that most of these designs include. A modern design shows that you care and that maintain and update your website and content regularly. Users want, and demand, modern website interfaces. Neither will that website that you launched 10 years ago. ![]()
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